Dear cold callers, I'm writing this post today to apologise that I will likely not call you back, return your email or accept your Linked In request. I am truly apologetic about this, but I can't physical do it. I don't really know who you are, if I've met you or if we could genuinely give you some business. You see it is nearly time for the next monthly BOSS publication to come out and I'm still just trying to get through last months, let alone all my regular reads. The beautiful thing is that the guru was responding to a question this month on dealing with the increasing demand of our own organisations and existing business relationships due to better technology, but didn't really have a solution to this either. The emails get bigger, become quicker, and increase, but storage does not. So another new time waster is deleting the never ending assault of emails that I have collected to date.
The business solution options are increasing, everyone has opened up their own boutique creative agency, research agency, DM solutions, digital assistance, print shop and strategic consultancy, and I don't doubt that they are all very good. The scary thing is that we had a bigger and quite well known PR agency contact us via twitter to tell us they could help us set up in this very space and then list a bunch of things they could help us with, all of which we had been doing for some time.
The best advice I received from my own Linked In contacts was to invite all these people to come out to my office (quite some way out of the CBD) on a Friday afternoon between 4pm and 5pm to show their wares. After some thought I've decided, I really don't want to be confined to the office every Friday afternoon between 4 & 5pm waiting for them to turn up. Selfish of me.
Everyone deserves a chance, but isn't it fair for these people to come to the table with something that demonstrates they may understand our business needs? And no I'm not going to see you just because you keep talking about a fabulous new strategic plan that you can't discuss over the phone.
Am I bitter and twisted, I've given some a break before and have been let down. Once bitten, twice shy maybe?
What's the answer? Any thoughts?
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